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Bruce Daisley

London, UK

UK Sales Director, Twitter (2011-present)

Sales Manager at Google’s UK display business (2008-2011)

Expert on online sales

Bruce Daisley is a British businessman, and is a world-leading figure in the media industry. He is currently UK Sales Director at Twitter. His move to Twitter caused quite a stir as he was ‘poached’ from YouTube in order to launch Twitter’s first UK ad suite, for which Sky was the first brand to pay to advertise on a social network in this region.

Until 2011, Bruce ran sales for Google’s UK display business across YouTube & the Google Display Network, growing it from 30th to 2nd largest in the market. The same year, his team won 3 Media Week awards and 1 IPA award for their work in the UK digital media market. He was formerly Digital Sales Director at Bauer Advertising (formerly Emap).

In June 2010 Bruce was awarded ‘Greatest Individual Contribution to New Media’ by New Media Age magazine after a poll of their readers. Campaign Magazine in December 2010 rated him as the top sales director in digital media, placing him 7th in the overall media market. He was also the top-rated speaker at Media 360 in 2011 and IAB Engage UK 2010. In February 2013 in a survey  of CEOs and MDs, Bruce was named the “Fantasy Hire” that most leaders would like to make. He served as Chairman of the Association of Online Publishers Commercial Group from 2006 to 2008.

Bruce often speaks about the importance of laughter in the workplace, extolling the virtues of reducing the amount of interruptions from emails, the importance of striking the right work life balance and the amazing contribution which digital social media is making to our lives.

His podcast Eat Sleep Work Repeat is Number 1 on the Apple Business downloads and he has followed up by creating the New Work Manifesto, a website and a charter to help us find ways to work better by 8 simple rules.

Our Comment

"Bruce is a world-leading figure in the online media industry, constantly on the lookout for innovative sales techniques and tools that can disrupt the market."

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