Global Head of Online Marketing for the Virgin Group
Expert on consumer behaviour and customer experience
Creator and host of Attaché
“We found Alex to be one of the most interesting and entertaining speakers we have had at our annual conference. He had clearly done his homework and was able to make his presentation both inspiring and practical at the same time. Alex was clearly enthused by our industry and had listened to our brief. The feedback from our delegates was overwhelmingly positive”. – Hostel World
Alex Hunter is one of the world’s leading speakers on consumer engagement, consumer behaviour and consumer experience. As Virgin Group’s Global Head of Online Marketing, overseeing the Virgin brand’s global digital strategy, Alex was responsible for optimising Virgin customers’ online experience, and maximising their sense of loyalty and engagement with the brand. Alex was also responsible for Sir Richard Branson’s personal digital strategy.
Alex worked previously for Virgin America in Califoirnia, where he used the web to build a grassroots marketing campaign to garner public support for Virgin America’s certification process on a tight schedule and even tighter budget. The campaign was covered by Time magazine, CNN, and CNBC, amongst others. He also oversaw the front-end development of Virgin America’s website which has since won many accolades including ad:tech and Webby Award honors.
Alex has worked as the Chief Executive of a digital music company with investment from the backers of Twitter, Tumblr, Medium, and Kickstarter. He steered the company through a successful international mergers and acquisitions deal, and significant multi-national growth in under a year.
He has also been a mentor at the annual SeedCamp venture capital and angel funding event in London and South Africa, helping young companies refine their marketing and branding before pitching to some of the most influential venture capitalists in the tech community.
Alex is the creator and host of Attaché, a new style of online travel show, aimed at showing business travellers all they need to know in a very short film before visiting a city on company business.
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