Rory Sutherland on real and perceived value

Rory SutherlandTED Radio Hour interviewed marketing guru Rory Sutherland, who spoke on the difference between real and perceived value.

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? Recorded as part of the “Brand Over Brain” episode, Rory explores the seductive power of brands.

Click here to hear his musings.

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