Lisa Gansky: “The Rise of Pre-Commerce”

Tech Entrepreneur Lisa Gansky is a revolutionary thinker on the implications of the internet for 21st century business models. In her recent article ‘The Rise of Pre-Commerce’ published in Fast Company, Lisa discusses how a sharing economy and crowdfunding have radically altered how products are made.

Describing changes in production over the ages, Lisa argues that the rise of globally networked social media as well as outsourcing and viral marketing means “Old business models are coming apart at the seams.” She concludes her article by encouraging businesses saying: “What separates your brand and company from a world of innovative independent designers is only a semi-permeable membrane.”

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