Heather Armstrong is widely acknowledged to be the most popular ‘mommy blogger’ in the world. Her website, dooce.com, has twice been listed as one of Time magazine’s 25 best blogs in the world, while Forbes named her ‘one of the 30 most influential women in media’.
Dooce.com came about when Heather decided to teach herself HTML and move to LA to get a job in web design. After a string of start-up web development roles, Heather decided to build her own website. In 2001 she designed and coded dooce.com and began a candid blog about her life as a single woman in LA which rapidly got her fired when she started to post stories about people from work, including her boss! Unperturbed, and driven by what was now her only source of income, Heather continued to blog and cultivated a massive online following (over 1.5 million followers on Twitter).
Authenticity when communicating with an online audience can be difficult. She cites her ability to code as the reason she has been so successful at connecting with her followers, ‘I’m a story teller. Coding has given me the platform to tell my stories, which is really powerful because I did it myself’ she explains. This ability to channel her personality through her blog so effectively, has made Heather into one of the most successful bloggers of all time.
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