In a recent op-ed for Gulf Business, Dr. Nasser Saidi, Founder and President of Nasser Saidi & Associates, analyses the potential effects of Dubai’s hosting the World Expo in 2020.
Titling the piece “Dubai Expophoria 2020”, Dr. Saidi claims that such an event could “herald regional transformation”, and should ring in investor and consumer confidence. He lists four key points to illustrate how “Dubai’s strategy of investing in economic diversification is paying off”, and why the event is poised for success:
- Dubai has invested in infrastructure and logistics assets that are tourism and trade-oriented.
- There is a distinct geographical comparative advantage; two thirds of the world’s population lives within eight hours flight from Dubai and one third lives within four hours.
- Expo will boost growth and the services sector, as it is expected that Expo will generate 277,149 jobs from 2013 to 2021.
- Dubai’s hosting of World Expo 2020 increases the “brand value of the city” by $8 billion to $257 billion.
Dr. Saidi goes on to analyse what can be done to mitigate risk and create new opportunities. Click here to read the full article.
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