Ben Parr: expert on how to capture people’s attention

Great talking with Ben Parr earlier in the week. The former Editor-at-large at Mashable is about to launch #DOMINATEFUND,  an early-stage venture capital firm that helps start-ups get attention for their products by 1) connecting startups with celebs and influencers and 2) coaching startups on how to deal with media and the press, user acquisition strategies, and how to navigate Hollywood. Ben is currently writing his first book,Captivology: The Secret Science of Capturing People’s Attention, due in 2014 from Penguin Riverhead.

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